Double Your Sales in 6 Months & Transform Your Career

Gain the edge and achieve exceptional success with our unique R.A.R.E. Framework – exclusively for ambitious agents

FREE Masterclass for Real Estate Agents

"How to Double Your Sales in 6 Months"

Join Leon & Nicke to see how agents are doubling their sales in 6 months following our unique methodology combining mindset, marketing, and cutting-edge tools like AI.

Double Your Sales in 6 Months & Transform Your Career

Gain the edge and achieve exceptional success with our unique R.A.R.E. Framework – exclusively for ambitious agents

592 agents already empowered through REAP

What We Do

As an agent, you must carve out a distinct advantage to thrive in a competitive real estate landscape. Our unique R.A.R.E. Framework offers precisely that—a strategic advantage that enables you to stand out by increasing your service quality, listing volumes, conversion rates, and market share without adding to your workload.

Elevate your real estate game with the Real Excellence Accelerator Programme (REAP):

  • Deliver Unmatched Service Excellence: Offer prospect and customer service beyond your client’s expectations
  • Experience Enhanced Client Conversion: Secure more listings and close more deals effortlessly
  • Receive Increased Commissions: Boost your earnings without increasing your hours
  • Enjoy Expanded Market Dominance: Distinguish yourself and dominate your local market through unparalleled service

Our unique training and R.A.R.E. Framework are highly recommended by agents who have completed the programme. Below are some of their testimonials, and you can hear firsthand from agents who’ve seen their careers flourish thanks to adopting our proven strategies.

Our methodology and continuous support translate your effort into greater success, positioning you at the forefront of the real estate industry. With our unique approach, you’re not just another agent in the field. You’re a leader setting the pace—a R.A.R.E. Agent.

The next programme starts on 1 Aug 2024.

The Problem

Let's not bullsh*t each other, you could be doing so much better, so why aren’t you?

Your Mindset

High achievers spend their first hour of their day focusing on their mindset to reach their full potential. Are you?

Your Modus Operandi

Agents are hurting their true potential and income by:

The Solution

The R.A.R.E. Framework is designed to make you the go-to agent in your area, help you attract more buyers and sellers, and ultimately double your sales.

Now you understand what makes REAP so powerful at increasing your income beyond the average so you can claim your place among the real estate industry’s top earners and enjoy the accompanying prestige and accolades.

And today, we are giving you the opportunity to put the R.A.R.E. Framework to work for you by joining REAP. Let’s show you what REAP can do for you and everything you get today.

Introducing the Real Excellence Accelerator Programme (REAP) for Real Estate Agents

REAP is the only programme in South Africa teaching real estate agents how to master marketing, their mindset, and the latest technology such as AI to lead the industry in terms of service excellence and income. Following the R.A.R.E. Framework taught in REAP is the most reliable way for estate agents to double their sales in 6 months.

Key details

Starts 1 Aug, 2024

9 to 10 am Every Thursday

1 Live Webinar Per Week for 25 weeks (6 months)

Recordings Available Via Website


  • Introduction To REAP
  • Attitude Overhaul: Setting Goals For Success
  • Metrics Mastery: Craft Your Sales Formula
  • From Victim To Victor: Ignite Accountability Within Yourself
  • Value Proposition: Your Uniqueness
  • The Psychology Of Persuasion: How To Influence People
  • Prospect Journey: The Conversion Cycle
  • From Ordinary To Extraordinary: Becoming A Professional Real Estate Agent
  • Your Disc Advantage: Personality Profiling For Achievement
  • Perfect ‘FU’ System: Foolproof Follow Ups
  • Prospect Communication: Winning Them Over
  • Master Your Life: Time Blocking Made Easy
  • Power Up Your Performance: Fast Track To Excellence
  • Introduction: What It Takes To Succeed
  • Elements Of Value: Knowing Your Prospect And Product
  • Where You At? Progress Update
  • BLAAST Your Way To Success: Handling Tough Prospects Like A Pro
  • The Power Of Purpose: Living A Limitless Life
  • Client Communication: R5+A Client Lifecycle
  • Loyalty X-Factor: Elevate Your Business With Loyal Clients
  • Trust Starts Here: Body Language Tips For Agents
  • ROR Formula: Return On Referrals
  • R.A.R.E Growth Hacks: Creative Low Cost Tactics
  • Conflict Transformation: Turn Challenges Into Win-Win Opportunities
  • Artificial Intelligence: The Competitive Advantage

What you get


25 Live Training Sessions (Weekly) for 6 months

Value: R25,000

The first thing you get is admission to REAP’s weekly live training sessions, which teach our R.A.R.E. Framework.

The sessions cover 25 practical and impactful lessons on mastering marketing and mindset. The programme concludes with a review session.

Combining marketing and mindset training in one holistic programme is crucial because it equips you with the practical skills and mental fortitude needed to thrive in the challenging real estate industry.

Simply having marketing training is not enough to guarantee success. Without the right mindset, you may lack the motivation, confidence, and discipline to apply these skills effectively.

The programme will help you develop a growth mindset, overcome limiting beliefs, and cultivate resilience.

With the right mindset, you can take full advantage of your advanced marketing training and confidently achieve your goals.


Training Session Recordings

Value: You Value It

During the programme, you can access REAP Academy’s online training portal.

This means you can watch the replays of all the sessions at your convenience without worrying about scheduling conflicts or missed sessions.

If you can’t attend a live session or want to revisit specific parts of a lesson, you can do so without any problem.

The best part is that you can rewind and rewatch the sessions as often as you need until you are confident applying what you’ve learned.

Not attending every session live or not grasping the insights immediately won’t be a problem.


Landing Page Platform - NEW!

Value: R12,000

REAP’s new landing page builder allows you to create up to 6 landing pages using three conversion-optimised templates.

These pages can be used to promote yourself and showcase your properties to generate leads.

The builder’s interface is simple and intuitive, making it easy to create landing pages that are both attractive and effective, regardless of your technical skills.

With just a few clicks, you can create your own professional-looking landing pages.

The platform will give you control over your online presence, opening up new marketing possibilities.


With everything you’re getting today, you have everything you need to double your sales in the next 6 months. But this is just the beginning of what you get because you also get incredible bonuses worth R12,710 when you join REAP today!


VIP Members Club Access (6 Months)

Value: R1,970

As a bonus, you get complimentary access to REAP’s VIP Members Club for 6 months.

This membership offers a range of exclusive benefits, including access to mastermind sessions, accountability sessions, advanced training, and micro-lessons.

You will also have ongoing access to training session recordings, programme updates, and admission to the latest programme when it launches so you can continue learning and growing even after the initial programme ends.

You will always be up-to-date on the latest strategies and tactics and can revisit critical learnings anytime, anywhere.

This ongoing support will give you peace of mind and confidence that you have a reliable source of guidance, inspiration, and support to help you achieve your goals.


12 Live Mastermind Sessions (Bi-Weekly)

Value: R6,000

You can join 12 live mastermind sessions held every other week, each around 30 minutes long.

These sessions are tailored to address the specific needs and challenges of everyone in the group, providing personalised solutions and creating a collaborative learning environment.

Participating in these sessions will equip you with practical insights, tools, and strategies to overcome specific problems and improve your performance.

During the sessions, you will actively participate, ask questions, share your experiences, and gain new insights.

You will experience the relief and confidence of being part of a supportive community that understands your challenges and is committed to helping you overcome them.


20 Live Accountability Sessions (Weekly)

Value: You Value It

Starting in week four, you will receive 20 15-minute accountability sessions held live once per week.

These sessions provide a structured and supportive environment to help you stay focused and achieve your goals.

By committing to regular accountability sessions, you will take action, enabling you to implement the tactics and strategies you learn and experience the transformative results you seek.

You will experience a sense of accomplishment and satisfaction when you set and achieve your goals, and you can be reassured that you are not alone on your journey towards success.


100+ Micro-Lessons (Daily)

Value: You Value It

Through our member-only WhatsApp and Facebook groups, you will receive daily tips, techniques, templates, motivation, and more.

These bite-sized lessons provide a manageable way to pick up new tactics without having to find them yourself.

Imagine starting your day with a burst of inspiration and learning and continuously improving your results with innovative growth hacks, making you feel motivated and empowered as your results soar.


NEW: 12 Live 'The Millionaire Agent' Sessions (Bi-Weekly)

Value: R4,740

In addition to everything else, you will get two one-hour advanced training sessions hosted live every other week.

These sessions provide the latest marketing strategies, mindset mastery techniques, and technology, such as AI, which are not yet covered in the programme curriculum.

This helps you expand your skills into new areas while keeping you updated on the newest trends and best practices—ensuring you stay ahead of the game.

You can feel confident and empowered knowing you’re always equipped with the latest tools for success in the competitive real estate market.

REAP AI Trained

Be one of the first agents in South Africa to be REAP AI Trained. Using AI (artificial intelligence) to increase and maximise your productivity and sales.

Total Value of What You Get

  • 1. 25 Live Training Sessions (Weekly) R25,000
  • 2. Training Session Recordings You Value It
  • 3. Landing Page Platform R12,000
  • 4. VIP Members Club Access (6 Months) R1,970
  • 5. 12 Live Mastermind Sessions (Bi-Weekly) R6,000
  • 6. 20 Live Accountability Sessions (Weekly) You Value It
  • 7. 100+ Micro-Lessons (Daily) You Value It
  • 8. 12 Live 'The Millionaire Agent' Sessions (Bi-Weekly) R4,740
  • TOTAL R49,710



"After doing REAP, my gross commission income has gone from R300,000-R400,000 GCI to R2.5 million."



"Implementing these tools provided by the REAP course, my sales have doubled within the 6 months."



"In 2023 I sold 10 houses and doubled my sales."



"I had a few successes over the course of the beginning months, but it really banged this year. I've had 9 successful sales for the year so far."



"I have already reached 50% of my net commission goal for 2024 in the 1st quarter."



"By applying only 60% of what I've learned, I have completely transformed my life."



"It is probably the best Sales training I have received and by implementing it we increased our sales."



"I can confidently say that doing the REAP course has been one of the best decisions I made."



"My business is thriving, thanks to the invaluable knowledge and skills gained from REAP."



"Whether you're just starting out in the industry or looking to take your skills to the next level, this program offers a comprehensive and immersive learning experience."



"I highly recommend this programme to all agents and principals as this programme covers all aspects you need to focus on to becoming successful at what you do."



"I gained so much information. I am confident and my business has grown. Best investment in myself."



"This program is a game-changer, an investment that yields exponential returns."



"I learned so many valuable principles not just about real estate but life, business and success."



"REAP is fantastic. What I enjoy about it is that you can use it in all areas of your life and not just Real Estate, because as you open up other understandings in your life other things become less important."



"Amazing programme. It helped me a lot in the beginning of my career, a lot of useful advise and techniques."



"Leon and Nicke have been amazing and they really make you want to achieve your goals."



"They go above and beyond. I always look forward to being on their training sessions weekly."



"The program adds tremendous value to the way in which any Property Practitioner operates provided all aspects are implemented sincerely."



"Overall your beautiful voices lifted up my spirit and in every session you covered at least something that I could implement for the business. I am truly motivated by this programme."



"Nicke and Leon, thanks for you inspiration and guidance, you have truly awakened the sleeping "tiger" in me."



"The REAP sessions gave me excellent value and I would recommend any enthusiastic Property Professionals to attend these sessions. I have grown and benefited tremendously."



"The best course I have done and a great way to start as an agent. Setting values of being a RARE agent."



"I enjoyed the programme very much. I have improved much in communication and follow up. And even the way I present my product is awesome."



"The REAP programme has been a tremendous help to me for my personal and business growth."



"Reap was an excellent course and will highly recommend that for agents to get back on track."



"One of the most powerful courses I have attended. It can lead you to levels of excellence you have never considered attainable."


Presented By

Leon Lategan

Founder of the REAP Academy - Real Excellence Accelerator Programme for Estate Agents! Leon isn't just South Africa's #1 Conversion Optimization Specialist—he's also a global speaker and coach.

With a dynamic track record, Leon has empowered over +50,000 entrepreneurs and business owners in the last 3 years at the Global Real Success Summit alongside Deepak Chopra, Jack Canfield, Les Brown, Eric Thomas, Daymond John, Dr DeMartini, Brian Tracy and others. + He has travelled internationally to coach million-dollar entrepreneurs in 21 cities on Marketing, Sales and Conversion Optimisation in Egypt, Qatar, Jordan, Mauritius, Bahrain, Botswana, Namibia, Rwanda, Saudi Arabia, Tanzania and beyond.

Leon has worked with some of South Africa's biggest brands, including ABSA, Pam Golding, Nedbank, The Foschini Group, Vodacom, Bidvest Bank, Virgin Active, JEEP, and Renault.

In 2022 and 2023, he was a judge on the Africa's Business Heroes competition, run by Jack Ma's Foundation (Billionaire Jack Ma, Founder of Alibaba).

Presented By

Nicke Abraham

Nicke has worked in a Leadership capacity for the last 29 years, locally and abroad. Through life experience of buying and selling homes, Nicke developed a passion for real estate and joined the Real Estate world in January 2019 as a Team Leader, overseeing 50 agents.

Nicke works with people from small enterprises to large organizations to achieve their goals and loves transforming their weaknesses into strengths by driving an optimistic mindset. Nicke is a national and international trainer, speaker and TEDX Coach.

3-step plan for doubling your listings and sales


Join REAP and do the training


Follow the R.A.R.E. Framework


Become a R.A.R.E. Agent

Join REAP today

We’re still undecided about including all the bonuses in the future, but, you can enjoy free access for 6 months without any extra cost. This includes the programme, recordings, landing page platform, and VIP Members Club access, totalling R49,710 in value.

If you paid R49,710 to enrol, would it be worth it if REAP helped you double your sales over the next year?

Yes, it would because the average agent earns R432,000 a year. Hence, the average agent who implements what they learn through this programme could earn around R432,000 extra this year after doubling their sales—without mentioning the rest of their career!

How much would it be worth to YOU if your sales doubled?

Fortunately, joining REAP will NOT cost you R49,710 because you’re joining our group cohort-based programme.

Instead, you get access to EVERYTHING for just one payment of R6,475 or only R1,295 per month over 6 months.

Total Value:


Your Price:


once off (save 20%)



monthly for 6 months

Experience the transformative power of REAP risk-free

Here’s the best part: You don’t even have to say “yes” today. All you have to say is “maybe” because you can test the entire programme risk-free. When you enroll today, your entire investment is protected by a 100% money-back guarantee.

We’re so confident in the value we provide that we invite you to attend the first 4 sessions and complete all the associated assignments. If you aren’t absolutely thrilled after immersing yourself in the programme, you can get a full refund.

All it takes is one email to If you attended the first 4 live sessions and completed every assignment, you’ll get all your money back with no questions asked. Your success is our priority, and we’re committed to proving it to you.

You don’t need to continue feeling frustrated with mediocre and irregular income while sacrificing quality time with loved ones because you’re working longer hours to achieve your targets. You can change all of that today with REAP.

So, if you want to change your results, this is the time to act.

Go ahead, join REAP right now!

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